The Brief

Seedling Music Festival is an annual multi-day music event featuring electronic, indie, and hip-hop artists. For their fifth anniversary, they wanted to elevate their brand presence with motion graphics that could be used across video content, social media, stage displays, and promotional materials.

The Challenge

Music festival branding often falls into predictable patterns—energetic but generic, trendy but forgettable. Pulse needed motion work that would:

• Capture the energy of live music

• Feel premium and considered, not chaotic

• Work across diverse contexts (social, broadcast, stage LED)

• Remain ownable and distinctive

The Solution

We directed a two-week shoot across three locations, establishing visual guidelines for:

• Photography style and treatment

• Color grading and mood

• Composition and framing

• Typography and layout for campaign materials

• Motion and animation direction for social content

The campaign featured 12 hero images, 40+ supporting shots, and comprehensive art direction guidelines for Atlas's internal team to maintain consistency across all channels.

The Impact

The campaign drove a 45% increase in website traffic and generated significant social engagement. More importantly, it established a distinctive visual identity that Atlas continues to build on across all their marketing efforts.