The Brief

Meridian approached us to direct their spring campaign launch. As a growing outdoor gear brand, they needed creative direction that would differentiate them in a crowded market while staying true to their values of sustainability and adventure.

Our Approach

We developed a visual language centered on authentic moments rather than staged heroics. The art direction emphasized natural light, real locations, and genuine human connection with the outdoors. Every shot was carefully composed to balance aspiration with accessibility.

The Solution

We directed a two-week shoot across three locations, establishing visual guidelines for:

• Photography style and treatment

• Color grading and mood

• Composition and framing

• Typography and layout for campaign materials

• Motion and animation direction for social content

The campaign featured 12 hero images, 40+ supporting shots, and comprehensive art direction guidelines for Atlas's internal team to maintain consistency across all channels.

The Impact

The campaign drove a 45% increase in website traffic and generated significant social engagement. More importantly, it established a distinctive visual identity that Atlas continues to build on across all their marketing efforts.